This unit is about using graphics software and creating pdfs and other kinds of web and print products. Here is an outline of what you need to know.
- Software for graphics / desktop publishing ( DTP )
- Adobe Indesign, expensive but arguably the best professional option
- Supportive & related software –
- Adobe Photoshop interfaces with InDesign
- Adobe Illustrator and other vector graphics applications
- Microsoft Excel for charts
- Final document formats
- Static small pdfs for web (illustrations in RGB mode, png or jpg format)
- Static large pdfs for print (RGB mode, png or jpg format)
- Interactive pdf web books (RGB mode, png or jpg format)
- Epub (fixed and reflowable) (RGB mode, png or jpg format)
- Ipad and cell phone formats (RGB mode, png or jpg format)
- Print (with illustrations in CMYK mode, TIFF format, linking photos, Photoshop color profiles)
- Design principles
- How to approach a design problem
- Consider your goals and audience
- Assemble your components
- Go to a creative space with a pad and pencil. Get away from the computer.
- Consider the elements:
- Illustration, typography, color & white space, lines and shapes;
- modularity, similarity, and relationships
- Consider the balance, proportion, sequence, unity and emphasis of a composition
- Observe & enhance relationships between objects
- Put similar things together
- Use white space to separate
- Approaches to design
- Several graphic designers who approach this from different perspectives are
a) Beatrice Warde, who wrote The Crystal Goblet and This is a Printing Office
b) Edward Tufte ( “macro-micro” approach inhabits overall design with accordion / fractal detail);
c) Nigel Holmes (simplification of important messages to basic elements);
d) Charles Apple, ( news graphics presenting historical and contextual information within an easy to grasp visual framework )
e) Tim Harrower, author of Newspaper Designer’s Handbook (See the Design guide at Student Press).
- Several graphic designers who approach this from different perspectives are
- How to approach a design problem
- Ethical communication considerations
- “Equality versus equity“
- Lying with statistics and graphics.
- Copyright, creative commons and public domain