Category Archives: Videos

Remembering Apple’s 1984 ad

On the 40th anniversary of the Apple Super Bowl ad for the first Macintosh computer, we remember the people who created the ad as well as a time when hackers hoped to liberate computing.

It is no small historical irony that today,  the most restrictive and least liberated of the big tech companies  is Apple.

When the ad first aired — once, at the Super Bowl on Jan 22, 1984 — it was such a strong and unusual claim that it was replayed over and over on network television.   The claim was that this computer represented a vision of a free internet.  That is, free as in “free markets” and “free speech” — freedom from censorship and dark cycle forced purchases.   Computing that could afford to be ethical. 

Most of all it meant freedom from IBM, which at the time had a strict corporate culture and a record of ethics-free service to government — even the government of Germany in the 1930s.  

Apple was supposed to be above all that, and these days, historians often lead us to believe that it was.  The usual celebrations of Apple Corp., and Steve Jobs gloss over the wretched stuff — the Foxconn suicides,  the the dictatorial tantrums, his astonishingly selfish family life.

However, it was the open source liberated computing movement with Ted Nelson, Richard Stallman,  Bill Joy and others who really changed computing.  The Unix operating system and the Apache web server, among many others, are fundamental to the way networks operate today. Without them, computer users would be paying much more for the privilege of getting online, and the prospect of an open World Wide Web would have been foreclosed.      

Most of the articles about the Apple 1984 ad focus on the ad’s style, not its message of liberation.

A Feb. 9, 2024 NY Times article on the anniversary of the ad features interviews with director Ridley Scott; John Sculley, Apple; Steve Hayden, a copy writer; Fred Goldberg, the Apple account manager; and Anya Rajah, the actor who famously threw the sledgehammer. (Little known fact: The hammer was paper mache).

Other videos about the ad include:
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Fact checking a lie

This is an example of just how far right-wing disinformation will go. According to the narration in this video:  “The Holocaust stuff was about them (the New York Times)  not wanting to be seen as a Jewish-owned  newspaper, because this was America in the 1940s, there was a lot of antisemitism. They were afraid it would jeopardize their position in the market, and for them, that was just something they would not sacrifice, even for the truth. They actually forbade the word “Jew” in their news reports during that period.”  

That seemed pretty far fetched on the face of it, so we fact checked the claim that the word “Jew” could not show up in the New York Times. In fact, using a full text ProQuest database search of the Times,  for the words  “Jews or Jewish” in the date range 1933 – 1946, we found 95,085 articles over 5114 days (14 years), for an average of  18.6  articles mentioning Jews or Jewish people  per day.

The media “expert” in the video also says that the New York Times w0n Pulitzer prizes during World War II for pro-Nazi coverage.  In fact, checking the roster of Pulitzers from 1942 through 1946, there are no prizes for the Times coverage of the European war. There are two for  Pacific war coverage, and one in 1941 for general coverage of the emerging war. Astonishingly, there are none for “pro-Nazi” coverage.

So yes, this Prager video is promoting outright lies with the intention of portraying the New York Times as antisemitic and racist.

Also See: 
American Public Opinion and the Holocaust (Gallup polls)
Samantha Bee and Prager U   “Prager U is as much of a real college as Monsters University.”

Franklin’s printing press

Voting ends, proposal stands.

This video is an application for a iVersity-funded Massive Online Open Course (or MOOC) based on this book. Voting has ended and my proposal was not funded, but that is no great surprise or disappointment because there were some terrific courses being offered, and it was an honor to be seriously considered.   Here’s the link to the MOOC fellowship courses. Thanks. Bill Kovarik.