Ethical traditions and the media

Ethical frameworks involve an overlap of  1) philosophical traditions, 2) religious traditions, and 3) moral principles. Most people will draw from all of these but emphasize one framework or another in their approach to ethics.   

Philosophical traditions 

When we are confronted with an ethical dilemma, we often use a combination of ethical tools to understand the situation and judge what is best to do. We think about our duty, about the impact on other people, about whether an action is virtuous or fair. Understanding the range of ethical tools helps us approach ethical challenges in a more thoughtful way. These philosophical traditions in ethics have emerged in various epochs of human history. Virtue ethics is from classical civilizations; Consequence and Duty ethics emerged in the Enlightenment period; Justice ethics emerged in the mid-20th century; and Bioethics became a major concern in the late 20th century.

1. Virtue ethics

A person’s long term happiness can only be found through virtue, or being good. At the center of this Greek tradition of ethics was the value of using human reason to rise beyond personal ego and appetites.

Plato emphasized the ideal. His allegory of the cave was meant to show that we live in a world of illusion and that we must often step outside our comfort zone to find the truth.

In his allegory of the Ring of Gyges,  a philospher named Glaucon  talks with Socrates about the nature of justice and injustice. Glaucon believes that justice is only instrumentally valuable, and that only the threat of punishment keeps people from being unjust. Even a good person, if given the power of gods, would quickly become unjust. Socrates does not entirely agree, maintaining that justice is also intrinsically valuable.

Open + for Ring of Gyges excerpt from The Republic
“According to the tradition, Gyges was a shepherd in the service of the king of Lydia; there was a great storm, and an earthquake made an opening in the earth at the place where he was feeding his flock. Amazed at the sight, he descended into the opening, where, among other marvels, he beheld a hollow brazen horse, having doors, at which he stooping and looking in saw a dead body of stature, as appeared to him, more than human, and having nothing on but a gold ring; this he took from the finger of the dead and reascended. ¶ Now the shepherds met together, according to custom, that they might send their monthly report about the flocks to the king; into their assembly he came having the ring on his finger, and as he was sitting among them he chanced to turn the collet of the ring inside his hand, when instantly he became invisible to the rest of the company and they began to speak of him as if he were no longer present. He was astonished at this, and again touching the ring he turned the collet outwards and reappeared; he made several trials of the ring, and always with the same result—when he turned the collet inwards he became invisible, when outwards he reappeared. Whereupon he contrived to be chosen one of the messengers who were sent to the court; whereas soon as he arrived he seduced the queen, and with her help conspired against the king and slew him, and took the kingdom.  ¶ Suppose now that there were two such magic rings, and the just put on one of them and the unjust the other; no man can be imagined to be of such an iron nature that he would stand fast in justice. No man would keep his hands off what was not his own when he could safely take what he liked out of the market, or go into houses and lie with any one at his pleasure, or kill or release from prison whom he would, and in all respects be like a God among men. Then the actions of the just would be as the actions of the unjust; they would both come at last to the same point. And this we may truly affirm to be a great proof that a man is just, not willingly or because he thinks that justice is any good to him individually, but of necessity, for wherever any one thinks that he can safely be unjust, there he is unjust. For all men believe in their hearts that injustice is far more profitable to the individual than justice, and he who argues as I have been supposing, will say that they are right….
¶ (Later, Socrates replies) “Come, now, and let us gently reason with the unjust, who is not intentionally in error. ‘Sweet Sir,’ we will say to him, ‘what think you of things esteemed noble and ignoble? Is not the noble that which subjects the beast to the man, or rather to the god in man; and the ignoble that which subjects the man to the beast?’ He can hardly avoid saying Yes (agreeing) —can he now?
Not if he has any regard for my opinion.
¶ But, if he agree so far, we may ask him to answer another question: ‘Then how would a man profit if he received gold and silver on the condition that he was to enslave the noblest part of him to the worst? Who can imagine that a man who sold his son or daughter into slavery for money, especially if he sold them into the hands of fierce and evil men, would be the gainer, however large might be the sum which he received? And will any one say that he is not a miserable caitiff who remorselessly sells his own divine being to that which is most godless and detestable?” ¶ (From The Republic of Plato at Gutenberg.org, Part II).  Also, there are several videos about the Ring of Gyges

Aristotle’s Nichomachean Ethics  argued that the highest good for humans is eudaimonia, a Greek word often translated as “flourishing” or sometimes “happiness”. Aristotle argues that eudaimonia is a way of taking action (energeia) that is appropriate to the human “soul” (psuchē) at its most “excellent” or virtuous (aretē).  Ethics, for Aristotle, is about how specific beneficial habits enable a person to  develop a virtuous character by practicing righteous actions and forming a stable character in which those habits become voluntary, which then achieves eudaimonia. 

Epicurean and Stoic traditions of ethics followed both traditions. The Golden Mean, the idea that we should seek moderation in all things and that good is usually found between the extremes, is an Epicurean ethical ideal.

The underlying idea of virtue ethics is that people cultivate their better natures, rather than surrendering to their passions or desires.  A good example of this issue is in the movie Groundhog Day (above right) where a TV anchor played by Bill Murray learns he is more or less immortal, and ends up making a pig of himself in the local diner. Andie McDowell, playing his producer, asks him why he would lower himself, and recites part of a poem, “Breathes there the man,”  by Walter Scott.  

God and technology: Another interesting idea about justice and virtue is that many of the modern-day “Tech-Bros” of Silicon Valley have acquired so much wealth and technological power that they believe they are like gods and that those who try to regulate their technology are following the path of the anti-Christ.  See the Guardian series on Peter Thiel’s lectures, for example.  

2. Consequence ethics (utilitarianism)

This involves considering the greatest good for the greatest number of people. So, in other words, the value of an action is determined by its outcome.This is also called utilitarianism. There are problems with utilitarianism, especially in that it doesn’t include ideas of justice or duty. Taken to its extreme, the greatest good for the majority might be very bad for a minority.

 “John Stuart Mill’s explanation of the concept of utility in his work, Utilitarianism, is that people truly desire happiness, and since each individual desires their own happiness, it must follow that all of us desire the happiness of everyone, contributing to a larger social utility. Thus, an action that results in the greatest pleasure for the utility of society is the best action, or as Jeremy Bentham, the founder of early Utilitarianism put it, as the greatest happiness of the greatest number. Mill not only viewed actions as a core part of utility, but as the directive rule of moral human conduct; that is, the rule is that people should only be committing actions that provide pleasure to society.” (Wikipedia)

3. Duty ethics

(Also called deontological ethics, from deon, or duty) Here, ethical decisions are based on adherence to rules.  Enlightenment philosopher Immanuel Kant (1724-1804) said that we should do what would be right if everyone did it. He called this the categorical imperative. Its not the consequences that make and action right or wrong, but whether they conform to a greater good.

Immanuel Kant described the categorical imperative with three basic axioms:

  • Act only according to a maxim (rule) that you would also want to become a  universal law.
  • Act in such a way that you always treat humanity, whether in your own person or in the person of any other, never simply as a means, but always at the same time as an end.
  • Act as though you were, through your maxims, a law-making member of a kingdom of ends.

4. Justice ethics  

This ethical tradition stems from the work of John Rawls, whose 1971  Theory of Justice was conceived as a new approach to ethics. The idea is that social choices should be made in non-self serving way from an unbiased original position or “veil of ignorance.”  So, for example, you don’t get to choose what society you are born in — no one knows whether they will be among the beautiful or wise or rich or talented. So a just social order would not overly privilege those social strata or penalize the beastly, the unwise, the poor or the untalented.

Another example of the unbiased original position would be the division of estate property among the sons and daughters of a recently deceased parent. Those who divide the property would be the last to chose which portion they would be able to inherit.

5. Bioethics

This is also called environmental ethics.  A major inspiration was Aldo Leopold’s 1946 book  “Land Ethic” in which he envisioned a broadening  scope of virtue, consequence, justice and duty ethics from the purely human realm to other living things and the entire web of life.  This was not entirely new.  For instance, in Metaphysics of Morals, Kant said that people have a duty to avoid cruelty to animals. But Kant said this was because cruelty deadens the feeling of compassion in people, and not because non-rational beings have moral worth. That would have been a typical idea of the 1700s (and acceptable as part of ethical pragmatism). Today, with a bioethical lens, we  see animals as having their own intrinsic moral worth independent of people.

Another source of bioethics was the reaction to unethical human medical experiments.  These included  Nazi concentration camp experiments, and in the US, the deadly 1932 – 1970  Tuskegee  syphilis experiment , the 1950 San Francisco Serratia experiment, along with psychologically damaging experiments like the 1971  Stanford Prison Experiment and the 1961 Milgram experiment,   These experiments were conducted without consent of the participants. Another controversial experiment, conducted in 1968 on third graders, let blue-eyed students discriminate against brown-eyed students.

An example of ethical media conduct in this area was the story by Associated Press reporter Jean Heller in 1972 that broke the news about the Tuskegee Experiment.

Example of Russian propaganda & information warfare during US elections, 2016. Source: US Senate Intelligence Committee.

6. Information and Communications Technology (ICT) Ethics

This is relatively new but, like bioethics, springs from a perception of unethical conduct. In this case, the problem is big social media companies and their drive for profits over people.

Information ethics is a special concern of UNESCO.

Among the issues:  

  • Misuses of artificial intelligence (propaganda bots and copyright violations);
  • Hate speech against individuals, cultures, ethnic groups, nations
  • Invasions of personal privacy, surveillance (eg China’s “social credit” system, deep fake videos);
  • Violations of the Universal Declaration of Human Rights;
  • A lack of fairness in the global media structure and the way it can leave young people vulnerable to terrorist recruitment, according to the United Nations.
  • Profit-driven algorithms that promote hate speech in social media;
  • “Truth decay” or lack of verification about culture war claims (vaccines, election fraud, insurrection, etc);
  • Election interference through foreign propaganda