{"id":483,"date":"2015-06-06T17:29:46","date_gmt":"2015-06-06T17:29:46","guid":{"rendered":"http:\/\/revolutionsincommunication.com\/law\/?page_id=483"},"modified":"2023-10-02T15:19:49","modified_gmt":"2023-10-02T15:19:49","slug":"advertising-regs","status":"publish","type":"page","link":"https:\/\/revolutionsincommunication.com\/law\/advertising\/advertising-regs\/","title":{"rendered":"Advertising regulation"},"content":{"rendered":"

US advertising is regulated<\/strong> by the Federal Trade Commission,<\/span><\/a> \u00a0the Food and Drug Administration<\/a>, the US Dept. of Agriculture<\/a>,\u00a0 and the Securities and Exchange Commissio<\/a>n.<\/p>\n

The regulations and guidelines can be complex,\u00a0 but they require that advertisers avoid deception and back up (substantiate) their advertising claims.<\/p>\n

\"\"<\/a>

Kim Kardashian<\/p><\/div>\n

The regulations tend to be strong for securities and financial products, but relatively weak for product advertising and diet supplements. For example, American celebrity Kim Kardashian constantly promotes diet supplements and “hair care” products, but it was considered deceptive for her to promote a crypto-currency product without disclosing that she had received a payment of $250,000 for the promotion. The SEC fined Kardashian $1.3 million<\/a> in 2022.<\/p>\n

\u00a0<\/span>If you are involved in an advertising campaign, you have a legal and ethical responsibility to research the regulatory history of your product and comply with the regulations in order to protect yourself, your agency and your clients.\u00a0<\/span><\/strong><\/p>\n

 <\/p>\n