{"id":2317,"date":"2017-05-10T17:42:57","date_gmt":"2017-05-10T17:42:57","guid":{"rendered":"http:\/\/revolutionsincommunication.com\/law\/?page_id=2317"},"modified":"2021-03-08T13:58:11","modified_gmt":"2021-03-08T13:58:11","slug":"specialadregschildren","status":"publish","type":"page","link":"https:\/\/revolutionsincommunication.com\/law\/specialadregschildren\/","title":{"rendered":"Special Ad regulations: children"},"content":{"rendered":"<p><a href=\"https:\/\/www.consumer.ftc.gov\/sites\/default\/files\/games\/off-site\/youarehere\/pages\/pdf\/FTC-Ad-Marketing_The-Law.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4195 size-full\" src=\"https:\/\/revolutionsincommunication.com\/law\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-08-at-8.57.17-AM.png\" alt=\"\" width=\"365\" height=\"537\" srcset=\"https:\/\/revolutionsincommunication.com\/law\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-08-at-8.57.17-AM.png 365w, https:\/\/revolutionsincommunication.com\/law\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-08-at-8.57.17-AM-204x300.png 204w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/a><strong>Marketing to children<\/strong> is always different because they are far more gullible. \u00a0 FTC\u00a0 Commissioner Roscoe B. Starek <a href=\"http:\/\/www.ftc.gov\/speeches\/starek\/minnfin.htm\">summed up the FTC\u2019s positions<\/a> in 1997, noting the controlling influence of Central Hudson as reaffirmed by 44 Liquormart and going on to make a case for a compelling government interest in limiting the power of advertisers to target children. But the anti-regulatory climate of the late 1970s through the 90s led to a flourising of deceptive practices, such as encouraging children to use a 900 number to call their favorite cartoon characters or the Joe Camel ads.<\/p>\n<p>Advertisers should take special care not to misrepresent a product or its performance when advertising to children. The Children\u2019s Advertising Review Unit (<a href=\"http:\/\/www.caru.org\/\">CARU<\/a>) of the Council of Better Business Bureaus has published specific guidelines for children\u2019s advertising that you may find helpful.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing to children is always different because they are far more gullible. \u00a0 FTC\u00a0 Commissioner Roscoe B. Starek summed up the FTC\u2019s positions in 1997, noting the controlling influence of Central Hudson as reaffirmed by 44 Liquormart and going on &hellip; <a href=\"https:\/\/revolutionsincommunication.com\/law\/specialadregschildren\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-2317","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/revolutionsincommunication.com\/law\/wp-json\/wp\/v2\/pages\/2317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revolutionsincommunication.com\/law\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/revolutionsincommunication.com\/law\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/revolutionsincommunication.com\/law\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/revolutionsincommunication.com\/law\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":4,"href":"https:\/\/revolutionsincommunication.com\/law\/wp-json\/wp\/v2\/pages\/2317\/revisions"}],"predecessor-version":[{"id":6772,"href":"https:\/\/revolutionsincommunication.com\/law\/wp-json\/wp\/v2\/pages\/2317\/revisions\/6772"}],"wp:attachment":[{"href":"https:\/\/revolutionsincommunication.com\/law\/wp-json\/wp\/v2\/media?parent=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}