{"id":1258,"date":"2018-11-29T17:20:42","date_gmt":"2018-11-29T17:20:42","guid":{"rendered":"https:\/\/revolutionsincommunication.com\/journalism\/?page_id=1258"},"modified":"2025-12-30T19:19:39","modified_gmt":"2025-12-30T19:19:39","slug":"attribute-information","status":"publish","type":"page","link":"https:\/\/revolutionsincommunication.com\/journalism\/attribute-information\/","title":{"rendered":"How to attribute information"},"content":{"rendered":"<div style=\"width: 273px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/9\/9d\/J._Jonah_Jameson.png\" width=\"263\" height=\"379\" \/><p class=\"wp-caption-text\">J. Jonah Jamison, editor, Daily Bugle, Spider Man, Marvel Comics.<\/p><\/div>\n<p><strong><em>&#8220;Attribute everything,&#8221; the editor said.\u00a0 <\/em><\/strong><\/p>\n<p>Nearly all information in a news report should be attributed, either directly or indirectly.\u00a0 The only major exception is the information gathered by a reporter who is an eyewitness to an event.<\/p>\n<p><strong>Indirect attribution:<\/strong>\u00a0 In a short news item,\u00a0 the attribution may be to a generic official source. For example:<\/p>\n<blockquote><p>The highway was closed for two hours, police said.<\/p><\/blockquote>\n<p>If there is more information that came directly from police, you don&#8217;t have to keep repeating &#8220;police said &#8230; police said&#8221; if it&#8217;s already clear what your main source is.<\/p>\n<p><strong>Paraphrase:<\/strong>\u00a0 Suppose you are conveying information that comes directly from a source but does not need a direct quote.\u00a0 Then you might use a paraphrase.<\/p>\n<blockquote><p>The accident took place on a sharp curve during a thunder storm, state police Sgt. James Millbrook said.<\/p><\/blockquote>\n<p><strong>Broadcast attribution:<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Usually in radio or television the attribution comes first, and we use actualities (short video or audio clips of the source) instead of direct quotes.<\/p>\n<ul>\n<li>Good: Police said the accident was a result of poor road conditions.<\/li>\n<li>Not OK: Police said the accident was a result of quote &#8211; poor road conditions &#8212; unquote.\u00a0 (Seems like &#8220;scare quotes&#8221;)<\/li>\n<li>Best: Sgt. Jenny Malone explains how the accident occurred.<br \/>\n[CLIP #1 MALONE\u00a0 &#8211; OUTCUE: &#8220;&#8230;do our best under the circumstances.&#8221;]<\/li>\n<\/ul>\n<p><strong>Direct quotes: Web or print attribution <\/strong><\/p>\n<p style=\"padding-left: 40px;\">\u00a0In a written news story, for web or print, direct quotes are used for color, for explanation, for helping readers understand emotional drama or to get a sense of a broader outlines of the issues.<\/p>\n<p style=\"padding-left: 40px;\">Direct quotes\u00a0 should be selected carefully as the best representation of a news source&#8217;s opinion or point of view,\u00a0 since they let the source speak directly to readers.<\/p>\n<p style=\"padding-left: 40px;\">Don&#8217;t use direct quotes for basic facts or other mundane material.<\/p>\n<blockquote><p><span style=\"color: #444444;\">Correct: &#8220;The city is growing so fast, honestly, we are having a problem keeping up with road repairs,&#8221; said Redford city mayor Fred Smith. &#8220;But we are trying,&#8221; he added.\u00a0\u00a0<\/span><\/p>\n<p>Not a good quote: &#8220;The city has experienced 2.3 percent growth over the past ten years,&#8221; said Redford city mayor Fred Smith. &#8220;Current projects are to build\u00a0two new bridges and repair 12 existing roads.&#8221;<\/p><\/blockquote>\n<p style=\"padding-left: 40px;\">Note the structure of the direct quote:<\/p>\n<p style=\"padding-left: 80px;\">Quote marks, capitalize first word,\u00a0 sentence begins,\u00a0 \u00a0sentence ends in a comma, then quote marks close, then attributional verb (said is the usual neutral choice) and then the name.\u00a0 Use full name\u00a0 and title on first reference, but only last name on second and subsequent references. Vary this by using the appropriate pronoun.<\/p>\n<p style=\"padding-left: 40px;\">Attributional verbs in news articles should always be neutral in tone or implication.\u00a0 \u00a0Consider these examples of biased attributional verbs:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>&#8220;&#8230; we are having a problem,&#8221; Smith <em>claimed.\u00a0 (implies falsehood)\u00a0<\/em><\/li>\n<li>&#8220;&#8230; we are having a problem,&#8221; Smith <em>pointed out.\u00a0 (implies truth)\u00a0\u00a0\u00a0<\/em><\/li>\n<li>&#8220;&#8230; we are having a problem,&#8221; Smith <em>screamed.\u00a0 (implies inept or undignified statement)\u00a0<\/em><\/li>\n<li>&#8220;&#8230; we are having a problem,&#8221; Smith <em>testified.\u00a0 \u00a0(implies court hearing).\u00a0<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Of course, if the mayor is in a court hearing, or is screaming, that should be noted. But in the ordinary course of events, <strong>&#8220;said&#8221; is the most neutral\u00a0<\/strong> attributional verb. Reporters don&#8217;t need to worry about repeating that word throughout a story.<\/p>\n<p><strong>Anonymous attribution\u00a0<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Under some circumstances, it may be appropriate to keep the name of a source confidential.\u00a0 These circumstances would include the need to shield sources during an investigation or when you have an ethical duty to minimize\u00a0 harm by protecting the identities of a witness to, or victim of, a crime.<\/p>\n<p style=\"padding-left: 40px;\">Anonymous attribution should never be used to cover up lazy reporting.\u00a0 Example:\u00a0 <em><span class=\"PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text\"><span class=\"PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8\" data-textline-id=\"7\" data-page-index=\"0\">\u201cWe were excited to have one <\/span><\/span><\/em><span class=\"PSPDFKit-8ayy4hjz5h5sb5mqfjxzpc42zw PSPDFKit-3npj2ht4kppfp95hepqhfjb49x PSPDFKit-2tg9p1utsyyke5vpebq5gc3413 PSPDFKit-Text\"><span class=\"PSPDFKit-6fq5ysqkmc2gc1fek9b659qfh8\" data-textline-id=\"8\" data-page-index=\"0\"><em>of the best hip-hop artists on our stage,&#8221; one student said.\u00a0 \u00a0<\/em>Here there is no reason to protect the identity of the source.\u00a0\u00a0<\/span><\/span><\/p>\n<p><strong>Sourcing agreements\u00a0<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>On the record<\/strong> &#8212; Everything is on the record in any public hearing or statements generally made to the media by public figures or officials.\u00a0 That means that direct quotes can be attributed to a fully identified source.\u00a0 On rare occasions, there may be a specific agreement otherwise.<\/p>\n<p style=\"padding-left: 40px;\"><strong>On background<\/strong> &#8212; Sometimes, when government or industry officials are involved in delicate negotiations, the press needs to be briefed in a non-official way.\u00a0 Thus, a Secretary of State may become a &#8220;high level State Department official.&#8221;\u00a0 Editors will insist on knowing who the source is and why the source has to stay on background.<\/p>\n<p style=\"padding-left: 40px;\"><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Chatham_House_Rule\">Chatham House Rule<\/a><\/strong> &#8212; In the UK and Europe, political meetings sometimes follow a rule that allows information and points of view to be reported but without direct attribution.\u00a0 It&#8217;s very much like the &#8220;on background&#8221; rule.<\/p>\n<p style=\"padding-left: 40px;\"><strong>Deep background<\/strong> &#8212; On very rare occasions, especially in areas of national security, information may be attributed only to &#8220;a source&#8221; or perhaps &#8220;a government source.&#8221;\u00a0 \u00a0Editors may insist on knowing who the source is and why the source has to stay on deep background.<\/p>\n<p style=\"padding-left: 40px;\"><strong>Off the record &#8211;<\/strong>&#8211; In professional cases, this means that the information will not be used, ever, by the reporter, even if it is confirmed by other sources.\u00a0 It is a promise of complete confidentiality. It&#8217;s not a promise to be made lightly.<\/p>\n<p style=\"padding-left: 40px;\"><strong><em>There is usually no reason for a reporter to agree to go &#8220;off the record&#8221;<\/em><\/strong> with a <em>public<\/em> person, but <em>private<\/em> people who are not used to talking with the media may need to explain the context of some public issue in a confidential way.<\/p>\n<p style=\"padding-left: 40px;\">In those cases we agree to &#8220;on background&#8221; status, which means\u00a0 withholding the private person&#8217;s name or identifying details. Again, this may be particularly important for regular private people who are victims of crimes. It is certainly the ethical choice when victims do not wish to be identified.<\/p>\n<p style=\"padding-left: 40px;\">&#8212;&#8212;&#8212;&#8212;<\/p>\n<p><strong>Also see\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.voanews.com\/a\/journalists-use-anonymous-sources\/3738986.html\">Journalists use of anonymous sources<\/a> &#8211; A discussion of how and when sources are allowed to go on background.<\/p>\n<p><a href=\"http:\/\/revolutionsincommunication.com\/law\/?page_id=65\">Protecting sources<\/a> &#8212; A discussion of shield laws, newsroom searches and trespass.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>* That kind of\u00a0 routine information can be paraphrased or (better yet) displayed in an easy to understand map or info-graphic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Attribute everything,&#8221; the editor said.\u00a0 Nearly all information in a news report should be attributed, either directly or indirectly.\u00a0 The only major exception is the information gathered by a reporter who is an eyewitness to an event. Indirect attribution:\u00a0 In &hellip; <a href=\"https:\/\/revolutionsincommunication.com\/journalism\/attribute-information\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-1258","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/revolutionsincommunication.com\/journalism\/wp-json\/wp\/v2\/pages\/1258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revolutionsincommunication.com\/journalism\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/revolutionsincommunication.com\/journalism\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/revolutionsincommunication.com\/journalism\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revolutionsincommunication.com\/journalism\/wp-json\/wp\/v2\/comments?post=1258"}],"version-history":[{"count":5,"href":"https:\/\/revolutionsincommunication.com\/journalism\/wp-json\/wp\/v2\/pages\/1258\/revisions"}],"predecessor-version":[{"id":2256,"href":"https:\/\/revolutionsincommunication.com\/journalism\/wp-json\/wp\/v2\/pages\/1258\/revisions\/2256"}],"wp:attachment":[{"href":"https:\/\/revolutionsincommunication.com\/journalism\/wp-json\/wp\/v2\/media?parent=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}